Interview: What Drives Pirelli’s CEO


The Italian-born Chairman and CEO of Pirelli NAFTA, Pierluigi Dinelli, didn’t just race up the corporate ladder. It turns out he’s also got a need for speed in the driver’s seat of (naturally enough) exotic Italian autos. I witnessed this firsthand on a recent visit to the Las Vegas Motor Speedway where Dinelli and I both found ourselves hitting the track in a bevy of beauties including a Lamborghini Huracan Super Trofeo, Ferrari 488, Pagani Huayra, and assorted race-ready Porsches.

We were there to experience firsthand the new P Zero product range of high-performance tires, just 24 hours after Dinelli hosted the official product unveiling in a dramatic presentation at Las Vegas’ spectacular Keep Memory Alive Center designed by architect Frank Gehry. The marriage of high-design and function couldn’t have been more apropos, and the speedway road test couldn’t have been more exhilarating.

It was produced by Dream Racing, a five-star Pirelli-sponsored driving experience, at the Vegas Speedway. Various track set-ups showcased the grip, handling, and performance of the new “Zero” on an enviable line-up of OEM manufacturer cars. After all, Pirelli is legendary in the Formula 1 racing world, having competed in motorsport since 1907. Dinelli, on the other hand, confessed that he’s not exactly the world’s biggest car guy in our exclusive interview.

Via JustLuxe