Corum Introduces Newest Addition to Admiral's Cup Collection

Luxury Watches: Previewed at Basel World 2009, the world's biggest and most important event for the watch and jewelry industry, Corum Swiss Timepieces gave guests a look at their newest addition to the Admiral's Cup collection: the Admiral's Cup Chronograph 40 Diamonds.

Intended for today's dynamic and powerful woman, the Chronograph 40 asserts its inner self beneath a refined exterior. Playing on harmonious colors and precious materials, this is one watch face that is both classic and sexy.

Today, women want sports watches, but not men's watches. The Admiral's Cup Chronograph 40 Diamonds is Corum's response. Signature features such as the 12-sided case and nautical pennants indicating the hours can still be found in the newest design, but the watch distinguishes itself from its masculine counterparts by it's 40mm diameter suited to the feminine wrist.

Polynesian mother-of-pearl adorning the dial and a bezel systematically set with 66 diamonds lends the irresistible, glamorous touch to the piece making it a must-have for anyone that considers themselves a collector.

The exclusive 18-carat-red gold case version of the watch will be available with a genuine crocodile leather strap, but if gold isn't your cup of tea, it is available in dazzling steel as well. True to a sport watch, they are water-resistant to 50 and 100 meters, respectively.

The self-winding movement shows off the Admiral's Cup Chronograph 40 Diamonds' powerful, sporting nature. With a 42-hour power reserve, the timepiece is perfectly accurate thanks to its COSC chronometer certification (from the Official Swiss Chronometer Testing Institute, the institute responsible for certifying the accuracy and precision of watches hailing from Switzerland).

Since its foundation in 1955, Corum has been striving for nothing less than excellence, and in being a distinctively different and forward-thinking company, it has garnered fans and fame around the world. With over 50 years of experience and expertise behind it, Corum shows no signs of slowing in keeping up with its reputation as a trend-setting watchmaker, and the Admiral's Cup Chronograph 40 Diamonds is just another example of their ability to lead the pack.

For JustLuxe Kate Prihoda